From bagels to pizzas even to pencils, artisanal products have become a billion dollar business. So what does artisanal really mean? And are those products lining your grocery store aisles impostors? MIT Anthropology Professor Heather Paxson talks to NBC News' Willie Geist about the growing craze.
Editor's Note: Geist's full report airs Friday, June 7 at 10pm/9CDT on NBC's Rock Center with Brian Williams.