Rock Center - Live Event
Rock Center anchor and managing editor Brian Williams answered viewers' questions about his interview with Apple CEO Tim Cook during a special live stream. The Verge editor-in-chief Joshua Topolsky joined Williams following the broadcast on Thursday, December 6.
Click here to watch Brian Williams' exclusive interview with Apple CEO Tim Cook.













I enjoyed the interview and nice try asking about TV.
I wish you would have had asked about Lytro and light field cameras. I read that Jobs had been working with the Lytro CEO to re-invent the camera with their tech.
I would be very curious what Cook might have said.
Does anyone else have info on this?
One piece that Brian got wrong was saying "the app industry didn't exist until Apple” that is simply not true. I was downloading and installing apps on my Windows Mobile 5.x/6.x way before the iPhone.
True. So perhaps he meant Apple brought the app industry to the mainstream.
I really don't mind to accept that Apple has delivered so many iterations of iPhones and iPads but when does an iteration starts becoming too predictable? going from a iPhone 4 to 4S (etc..) is not innovation anymore.
I am neither an Apple fanboy or Microsoft fanboy etc but I am looking for the best experience out there from a specific product. I just feel that Apple used to be so far ahead in the smartphone/tablet market but the gap has shrunk quickly.
@RockCenterNBC No mention that apple stole ipod interface from Creative Labs and eventually paid 100 million to settle suit???? disappointed with story..
They didn't steal the interface, they violated a patent that was UI related.
It is like saying Android stole the UI of the iPhone.
@RockCenterNBC No mention that apple stole ipod interface from Creative Labs and eventually paid 100 million to settle suit???? disappointed with story..
1. Would love to see Apple detail specifically the skill set Mr. Cook (and Jobs) have said does not exist in US. Be specific. It seemed you let it slide. We have a lingering 5% un/under employed that would love to learn the skills needed to build such products for great upper blue-collar wages with full benefits. Cook did say it was not about cost (noting unbelievable profits). Dig deeper, please.
2. How does Apple stay out of being sued for being a monopoly? I don't understand a company that charges over $600 for a cellular phone and using courts and claimed broad patents to block competition on silly things like rounded corner rectangles isn't soley anti-competitive, begging an antitrust case.
3. You approached the subject of investing more in US. How about Apple (and other) offshoring monies, the so called Dublin double or whatever Camen Isle scheme. Same can be said for many others, like Google. While it may not be illegal, is it patriotic? is it moral to do this as a US company?
Mr. Cook did a nice interview. Mr Williams was respectful, but not very deep with his questions. We would like to know more.
They aren't a monopoly because they don't own a majority of the smart-phone market. If you break it down by platform, Android kills them, then Apple, then RIM, and finally Microsoft. (ok, past #3, I don't remember, nor do I care) The difference is that if you want a phone running Apple iOS6, you're going to buy an Apple. If you want any number of flavors of Android, you're going to select a phone from any number of makers.
That's how they don't get sued as a Monopoly, because they aren't a Monopoly.
The interview started out looking like we would get a very good picture of Apple's directions for the future, but then when he said or implied we don't have the manufacturing skill sets here in the U.S. that is where it went south. His implication of lacking the education here is a direct reflection of big business here in the US. Send the money overseas, it cost much less to there. I guess that was his reasoning of why they (Apple) like other big companies go offshore. The real reason is profit margin, it's very easy to pay off China, build a top of the line facility and treat the workers worse than the lowest form of life and we here is the US pay a bloated cost for example $600.00 for an iPhone that really only cost out the door $150.00. I used to work for a company that imported electronic items for US vehicles from China. According to the CEO, the item only cost $1.25 to manufacture and ship here to the states, and after painting they still only were up to $2.50, but the auto manufactures paid $5.50, and the cost that was passed on to the consumer was $15.00 per item. So he avoided the question but it really is all about the money, and folks in the U.S. will not benefit from it. I own an Apple desktop and laptop, but because of my line of business, getting them was more like buying toys than actual business tools.
Excellent points!
Excited to see what Apple plans are for televisions. To say the television has been left behind is interesting.
Sony products in my place at the moment: 20+. Number of Apple products in my place at the moment: 2. Number of products from Sony that I could also buy an similar device from Apple: 3.
Optics in the I-Phone. Sony.
I don't think Apple settling into a role currently occupied by Sony is a bad thing. Sony is ubiquitous, but unassuming. Apple is flash (oops, HTML5) and hype. Universities aren't stringing Macs together to make a super computer, they are however stringing PS3's together to make a poor man's super computer.
The big perception problem with Sony? It's that they get killed by currency exchange rates and razor thin margins.
"Universities aren't stringing Macs"
Some are actually using a lot of Mac Mini servers to make a super computer.
would like to know. What is the difference between the iPhone 4, 4s, and 5?
Numbers.
Size, camera, processor, memory, speed, features.
With the 4 and 4s it really was only siri, the jump to a screen display with more than 331 pixels per square inch (Apple's marketing WOW word for this is retina display), and a better crystal lens on the camera to make it clearer. The jump to 5 was more but in all of these, it was all hardware changes. The software, iOS, was the same but since the 5 was taller to make a 4 inch diagonal display, you get 5 rows of icons instead of 4. I know quite a few people who use to own iPhones (didn't get the 5) who left for Android because of that stale same ole iOS. When it's new to you, like someone who just got a iPhone, its great. But when you have had an iPhone since day one (like I have on AT&T but that is a second line I have as a developer to test other phones) you look at it and its the same whereas Android as improved their software so much now that it does some of the craziest and coolest things never done by anyone else. Case in point, yesterday someone at bestbuy saw me with my Galaxy S3 and asked if I like my phone and I said I loved it and told them why. Then I showed the photosphere and his eyes popped out of his head and his wife just said wow. Photosphere on Android 4.2 allows you to slowly take pictures around to 360 degrees and it puts them together. When you show the pictures you can swipe around to see all the way around where you were standing, the floor and the ceiling or sky. It's a photo innovation that blows iOS panorama away and makes it look 1990's.
the processor the camera the feature you truly believed your kindergarden teacher when they said there were no stupid questions
Apple CEO Tim Cook just called americans stupid and he doesnt think that Americans can make apple products because we cant learn the skills to make them. That over time we have losts the skills to make his apple products. I mean this is what I understood. I know we are all capable of learning. Mr Williams why didnt you bust him out when he said that. He called you stupid also that you cant learn how to make his apple products.
No, he said the skills didn't leave, but the education did. We are not educating students for those skills, he never said Americans do not have those skills, just nobody is learning them.
Neither are the Chinese and Foxconn. The people they hired for the jobs of assembly are not educated. Anything Foxconn says they are going to hire there are thousands of people crammed next to the compound gate hoping to get picked to interview. When they don't have enough to pass the interview, they pick more. It's like the 1920's in American during the depression when people stood outside company gates waiting for Foreman to come out and say "I need three strong men". It's about money, pure and simple. Foxconn trains and educates once the people are hired. Don't get caught up in higher ideals in business or you will be fooled and disappointed. It's about money and higher margins to sell to make more money. A true example, the iPhone 5 costs a little over $156 to make but at full retail, not the carrier contract price, the low end 16gb iPhone 5 costs $699.99. If made in America, its estimated the cost to make the iPhone 5 would jump to $372. So if you increase dollar for dollar, the retail of the iPhone 5 would then be $920, and that is the low end. The people lined up at stores and not cell phone carriers are paying the retail price btw.
So upsetting
Would have liked to see Brian press Tim a lot harder since the stock is failing at a rather fast pace about why he thinks this is happening? As a app developer for Android, iOS, Win8, and started into BB10, I know a lot of us talked at WWDC 2012 and the iPhone 5 release and felt that things were starting to get a little......eh
I really enjoyed the interview! I'm fan of Brain:) he is great at what he do!!! You really push the bottom when you asked about the TV.
@OBBRich Never heard of Virginia Tech's Mac Supercomputer?
@OBBRich... never heard of the Virginia Tech Mac Supercomputer?
Cool products don't make them good products.
The monopoly is the closed systems: hardware, OS, filter of apps, tunes, etc... secret API's, death by lawsuit of the competition. PC's, laptops, mobile, total-monopoly mentality. More controlling and locked than Microsoft ever was. A AT&T type breakup is absolutely warranted to separate OS, from apps, from hardware, IMHO. EU would join in.
Less talk...more responding to chat and comments, Mr. Williams.
America doesn't have the skills needed to make the products we buy? Give me a break! Samsung here I come!
And back to the twitter stream and comment questions, Mr. Williams. Not your experiences. There must be some better questions/observations from the audience, please.
Apple, "we produce products you didn't know you needed."
Congress, "we pass tax breaks for corporations that they didn't know they needed to stash profits out of US and avoid paying their fare share."
Big mistake: IBM or Microsoft both had easy opportunity to by Apple Corp. They should have. When US was suing Microsoft, Microsoft sent cash to Apple to keep them afloat.
And Apple kept Microsoft afloat by selling their software.
Brian, I thoroughly enjoyed you and your interview with Tim Cook tonight. You really did a great job.
I will openly confess that I am an Apple fangirl. It's hard to stay on the cutting edge, but I can say that my Apple products have lasted and worked seamlessly in a world where other technology products have not. I really enjoyed the interview, but I miss the days of a Steve Jobs "walk to the edge and peer over" moment, when I knew I was listening to a historical technology moment. That, I have to admit, is probably gone forever.