Founded in April 2009, Kickstarter is the largest online fundraising platform. The crowd-funding website is helping those with big ideas get their projects off the ground. From those seeking film funding to others seeking money to study a rare species of birds, the site is helping the super-connected generation engage in a digital version of pass the hat. However, not everyone can use Kickstarter for fundraising. Founders Perry Chen and Yancey Strickler explain to Rock Center's Kate Snow what kind of projects are accepted.
Watch Kate Snow's full report about Kickstarter from "Rock Center with Brian Williams."